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The AimWell Financial team together in the office

About AimWell

Why AimWell exists.

AimWell was created to bring together thoughtful financial advice, a collaborative team that genuinely knows its clients, and the freedom to build a firm around what people actually need.

Amy’s why.

Our team

Specialized expertise. One relationship.

AimWell is intentionally team-based because great advice isn't created by one person. It's the result of a team working together on your behalf.

A retirement decision can affect taxes, investments, cash flow, and estate planning. An inheritance can create financial, family, and behavioral considerations. A business transition can reshape risk, retirement planning, and what you want your next chapter to look like.

That's why AimWell draws on specialized expertise across the team as each client's needs evolve. Clients receive coordinated guidance and a relationship that stays personal, without having to manage all the moving pieces on their own.

The AimWell team laughing together in the office
Amy Powell, CFA®, CDFA®

Amy Powell, CFA®, CDFA®

Founder & CEO

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Rick Wedell

Rick Wedell

Chief Investment Officer

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Bill Comber, CFP®, CEPA, ATFA

Bill Comber, CFP®, CEPA, ATFA

Financial Planner

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Chris Manzione

Chris Manzione

Behavioral Finance Specialist

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Denver Porter

Denver Porter

Client Service Associate

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Lauren Simer

Lauren Simer

Client Service Associate

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Camille Johnson

Camille Johnson

Director of Marketing & Communications

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Team expertise.

Financial Planning

Comprehensive financial planning that brings together cash flow, retirement, taxes, insurance, estate planning, and the major decisions shaping a client's financial life.

Investment Management

Investment research, asset allocation, portfolio construction, risk management, and ongoing oversight supported by AimWell's relationship with RFG Advisory's Investment Team.

Behavioral Finance

A deeper understanding of how habits, emotions, values, relationships, and behavioral patterns can influence financial choices and important decisions.

Client Service & Implementation

Responsive client support, account maintenance, transfers, paperwork, and careful follow-through that help turn financial recommendations into completed next steps.

Media & speaking

As seen in

Forbes Business Council, 2025 Official Member Read more MarketWatch Read more TEDx Read more
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Community

In the community

Local boards and nonprofits

Financial education

Chamber and women’s business organizations

Community events

See our community involvement

Local by design

Close enough to pay attention.

AimWell serves clients from offices in St. Petersburg and Tampa, with deep roots throughout the Tampa Bay community.

Our founder, Amy Powell, has lived in Florida since she was five, and local involvement has long been part of how she thinks about both life and work.

Our local presence keeps us close to the people, organizations, and conversations shaping the communities we serve.

St. Petersburg Tampa
Palm trees along calm water

Meet the people behind the plan.

Tell us what’s on your mind. We’ll get to know what you’re looking for, explain how AimWell works, and determine together whether we’re a good fit.

Meet With Our Team